Track Records, Coaching Styles, and Who Rules on YouTube
Business in 2025 is fast, unpredictable, and unforgiving. If you want to scale, stay sane, and keep your edge, you don’t just need motivation—you need the right guide. Enter the business coach.
But here’s the kicker: not all coaches are created equal. Some run billion-dollar empires, some whisper in boardrooms, and others dominate on YouTube. To save you hours of research, we’ve put together this no-BS guide to the Top 10 Business Coaches of 2025—complete with their track record, coaching type, books, costs, strengths, weaknesses, and digital reach.
1. Grant Cardone
Track Record: Sales juggernaut, creator of the 10X Growth Conference, and founder of Cardone Capital. Known for scaling businesses with unapologetic aggression.
Coaching Style: High-octane sales coaching, workshops, and mastermind programs. Focuses on revenue growth, scaling, and personal branding.
Books: The 10X Rule, Sell or Be Sold, Be Obsessed or Be Average.
Costs: Premium—seminars range from $2K–$30K, private programs can run into the six figures.
Strengths: Explosive growth strategies, practical sales systems, unmatched energy.
Weaknesses: Not for the faint-hearted. His hard-sell style can feel like drinking from a fire hose.
2. Tony Robbins
Track Record: The face of self-mastery for four decades. Clients include presidents, CEOs, and everyday seekers of transformation.
Coaching Style: Results Coaching (via trained coaches), personal performance programs, and mega-seminars like Unleash the Power Within.
Books: Awaken the Giant Within, Money: Master the Game, Unshakeable.
Costs: Packages run from $3K–$15K+. One-on-one with Tony? Think $1,000+ per hour.
Strengths: Electrifying events, broad-spectrum personal and business transformation.
Weaknesses: Mass-market focus can lack the personal touch. Some dismiss his style as motivational fireworks without enough follow-through.
3. Brian Tracy
Track Record: Decades as a global productivity and success coach. Millions trained through seminars and online programs.
Coaching Style: Goal-setting, productivity systems, and sales mastery.
Books: Eat That Frog!, The Psychology of Selling, Goals!.
Costs: Mid-range—programs from a few hundred dollars; coaching higher.
Strengths: Practical, structured, timeless systems.
Weaknesses: Some content feels dated in today’s fast-moving digital world.
4. Robin Sharma
Track Record: Famous for The Monk Who Sold His Ferrari. Works with Fortune 500 companies and world leaders.
Coaching Style: Leadership retreats, workshops, and online mastery programs. Focuses on mindfulness, resilience, and purpose.
Books: The Leader Who Had No Title, The 5 AM Club, The Monk Who Sold His Ferrari.
Costs: Premium retreats and masterminds, typically $5K–$25K+.
Strengths: Inspiring, soulful, values-based leadership.
Weaknesses: More philosophical than tactical. If you need hard numbers, look elsewhere.
5. Marshall Goldsmith
Track Record: Executive coach to Fortune 500 CEOs. Known for measurable behavioral change and 360-degree feedback models.
Coaching Style: Executive behavioral coaching, performance metrics, feedback-driven transformation.
Books: What Got You Here Won’t Get You There, Triggers, The Earned Life.
Costs: Not published—expect premium Fortune 500-level pricing.
Strengths: Data-driven, proven frameworks, measurable outcomes.
Weaknesses: Can feel clinical—great for boardrooms, less inspiring for startups.
6. Jay Abraham
Track Record: Marketing strategist who’s influenced icons from Stephen Covey to Daymond John. Known as the “$21.7 Billion Dollar Man” for revenue growth achieved by clients.
Coaching Style: Strategic consulting, growth hacking, revenue maximization.
Books: Getting Everything You Can Out of All You’ve Got, The Sticking Point Solution.
Costs: High-end, custom pricing for serious ROI hunters.
Strengths: Brilliant strategist, uncovers hidden growth opportunities.
Weaknesses: Cold, tactical—less inspiring if you want motivation alongside strategy.
7. John Mattone
Track Record: Leadership coach best known for developing Apple’s late Steve Jobs-era coaching framework. Pioneer of “Intelligent Leadership.”
Coaching Style: Deep executive coaching with emotional intelligence and authentic leadership as the core.
Books: Intelligent Leadership, Cultural Transformations.
Costs: Premium executive-level pricing.
Strengths: EQ-focused, values-driven leadership development.
Weaknesses: Can feel slow—better for legacy building than quick wins.
8. Jack Canfield
Track Record: Co-creator of Chicken Soup for the Soul. Has coached thousands through self-esteem and resilience frameworks.
Coaching Style: Motivational coaching, group training, online courses.
Books: Chicken Soup for the Soul, The Success Principles.
Costs: Mid-range—personal coaching starts around $1,000/month, group programs more affordable.
Strengths: Uplifting, resilient, relatable.
Weaknesses: Heavy on motivation, lighter on tactical execution.
9. Tasha Eurich
Track Record: Organizational psychologist and TED speaker. Focused on self-awareness and team performance.
Coaching Style: Data-driven leadership coaching, corporate workshops, team development.
Books: Insight: Why We’re Not as Self-Aware as We Think.
Costs: Corporate-level pricing, typically mid-premium.
Strengths: Research-backed, practical applications for collaboration.
Weaknesses: Clinical tone—less fire, more framework.
10. Saurabh Kaushik
Track Record: Elite coach for India’s top CEOs and entrepreneurs. Known for discretion and highly customized approaches.
Coaching Style: One-on-one, fully bespoke executive coaching.
Books: None widely published—focuses on client confidentiality.
Costs: Premium, invite-only—pricing not public.
Strengths: Hyper-personalized, discreet, transformational.
Weaknesses: Exclusivity limits visibility; testimonials are hard to verify.
Ranked by YouTube Reach: Who’s Winning the Attention Game?
Not every coach plays the YouTube game, but in 2025, audience size = influence. Here’s how they stack up:
| Rank | Coach | YouTube Subscribers (approx.) | What It Means |
|---|---|---|---|
| 1 | Grant Cardone | 2.9M | Sales showman with a digital empire. Loves the spotlight. |
| 2 | Tony Robbins | 2.3M | Still the king of mass transformation—online and off. |
| 3 | Brian Tracy | 1.8M | Classic wisdom, adapted for the YouTube era. |
| 4 | Robin Sharma | 1M | Mindful leadership with slick production. |
| 5 | Jack Canfield | 205K (2022 data) | Motivator with legacy appeal, though growth slowed. |
| 6 | Marshall Goldsmith | 50K | Small but executive-focused—boardroom reach matters more. |
| 7 | Tasha Eurich | ~5–6K | Niche but highly engaged academic audience. |
| 8 | Jay Abraham | 331 | Barely active on YouTube, but huge offline presence. |
| 9 | John Mattone | Minimal presence | Known more in leadership circles than on digital platforms. |
| 10 | Saurabh Kaushik | No official channel | Elite exclusivity—doesn’t need YouTube to land billion-dollar clients. |
Final Thoughts: Which Coach is Right for You?
- Want to explode your sales and presence? → Grant Cardone or Tony Robbins.
- Want boardroom credibility and measurable results? → Marshall Goldsmith or John Mattone.
- Want soulful, mindful leadership? → Robin Sharma or Tasha Eurich.
- Want raw strategy and ROI? → Jay Abraham.
- Want uplifting resilience? → Jack Canfield.
- Want bespoke elite coaching? → Saurabh Kaushik.
At the end of the day, YouTube numbers tell you reach, not quality. Goldsmith may never crack a million subscribers, but when a Fortune 100 CEO needs a whisperer, he’s the guy. Robbins and Cardone, meanwhile, will keep packing stadiums and flooding timelines.
The best coach isn’t the loudest voice. It’s the one who aligns with your goals, budget, and values.
